Qualified. Acquisitive. Buyers.

Image Direct Crosses Threshold with New Homeowners

WelcomeHOME™ is one of the first pieces of mail a new homeowner receives, chock full of offers for goods and services that every home buyer needs. New homeowners spend at least $10,000 within 90 days of home purchases, so they’re predisposed to sign up for new telephone, cable and Internet services; to buy carpeting, window coverings, home office upgrades, appliances; and to apply for new bank accounts, credit cards, lines of credit, and home equity loans.

WelcomeHOME At-A-Glance

• 75,000 new homeowners mailed each week—within days of close
• 3.5 million reach annually
• Envelope graphics, personalized cover letter reinforce insert offers
• Bonus reach on www.welcomehomeowner.com portal site and in electronic newsletters
• Sponsor exclusivity by category
• Follow-up opportunities: Access to entire mailing database available

Each WelcomeHOME package includes:

• Windowed envelope: Four-color, 9” x 6” envelope features billboard of enclosed offers.
• Personalized cover letter: Four-color cover letter is personalized with five-line address, reiterates details of enclosed offers.
• Insert: Four-color, 8 ½” x 5 ¼” inserts, fully branded by sponsors.
• Sweepstakes: Incentive to open the envelope and visit the www.welcomehomeowner.com site, each package includes special sweepstakes entry information.

For more information about the 2008 WelcomeHOME program, contact Image Direct at 310.312.4884 or .