Qualified. Acquisitive. Buyers.

Image Direct Crosses Threshold with New Homeowners

WelcomeHOME™ is one of the first pieces of mail a new homeowner receives, chock full of offers for goods and services that every home buyer needs. New homeowners spend at least $10,000 within 90 days of home purchases, so they’re predisposed to sign up for new telephone, cable and Internet services; to buy carpeting, window coverings, home office upgrades, appliances; and to apply for new bank accounts, credit cards, lines of credit, and home equity loans.

WelcomeHOME At-A-Glance

• 75,000 new homeowners mailed each week—within days of close
• 3.5 - 4 million reach annually
• Envelope graphics, personalized cover letter reinforce insert offers
• Bonus reach on www.welcomehomeowner.com portal site and in electronic newsletters
• Sponsor exclusivity by category
• Follow-up opportunities: Access to entire mailing database available

Each WelcomeHOME package includes:

• Windowed envelope: Four-color, 9” x 6” envelope features billboard of enclosed offers.
• Personalized cover letter: Four-color cover letter is personalized with five-line address, reiterates details of enclosed offers.
• Insert: Four-color, 8 ½” x 5 ¼” inserts, fully branded by sponsors.
• Sweepstakes: Incentive to open the envelope and visit the www.welcomehomeowner.com site, each package includes special sweepstakes entry information.

For more information about the WelcomeHOME program, contact Image Direct at 310.312.4884 or .