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New. Opportunity. Response.
New Target: Hispanic Business Owners
Modeled after the successful multi-channel Welcome Business USA initiative, Image Direct—in partnership with the Latino Coalition—will bow a new product taping the resources of more than 2 million Hispanic small business owners in 2007. Representing total purchasing power of more than $1 trillion, the Hispanic market is a robust incubator of new business with some 250,000 new start-ups annually.
Welcome Hispanic USA will target both start-ups and those growing companies that seek government and large corporate contracts with a national promotional campaign.
To find out more, contact Image Direct at 310.312.4884 or .
Results
With a 35% envelope-open rate, response rates ranging from 1.5% to 5.3%, and a 10-year track record, the Welcome Business USA list offers control benchmarks for many other business-to-business efforts.
