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First. Offer. Advantage.
Image Direct is First to Reach New Businesses
Welcome Business USA™ is a “first responder” multi-channel effort that hits new business owners just days after they open their doors – and long before they start receiving any other offers by mail. Eager to get set up, these entrepreneurs are quick to act on the business service deals and office equipment discounts offered to them.
Welcome Business USA At-A-Glance
- 38,000+ new business owners mailed each week – within days of filing their business license
- 2.0 million reach
Each Welcome Business USA package includes:
- Windowed envelope: Four-color, 9” x 6” envelope features billboard of enclosed offers.
- Personalized cover letter: Four-color cover letter is personalized with five-line address, reiterates details of enclosed offers.
- Insert: Four-color, 8 ½” x 5 ¼” inserts, fully branded by sponsors.
- SBA/SCORE Participation: Each package carries a letter from the U.S. SBA administrator congratulating the new business owner and inviting him to participate in SBA and SCORE programs.
For more information about the 2007 Welcome Business USA program, contact Image Direct at 310.312.4884 or .
Results
With a 35% envelope-open rate, response rates ranging from 1.5% to 5.3%, and a 10-year track record, the Welcome Business USA list offers control benchmarks for many other business-to-business efforts.
