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Reach. Efficiency. Response.
Shared Efforts Target Mass Markets
Maximize a direct response budget or test a new market with minimal investment using Image Direct’s shared direct response products targeting small business owners, Hispanic business owners, and new home owners.
- Welcome Business USA—Reaches new business owners within a week of business license filing. 1.6 million packages delivered annually.
- Welcome Hispanic USA—Reaches Hispanic-owned businesses. 800,000 business owners targeted.
- WelcomeHOME—Reaches new homeowners within a week of close of purchase. 4 million packages delivered annually.
Participating in these products—or custom shared offline or online efforts tailored to your demographic target—are effective way to reach prospective customers at a fraction of the overall cost of a solo direct response effort.
Results
With a 35% envelope-open rate, response rates ranging from 1.5% to 5.3%, and a 10-year track record, the Welcome Business USA list offers control benchmarks for many other business-to-business efforts.
