Offline. Online. On Target.

Multichannel Campaigns Boost Reach and Frequency

Image Direct delivers a 1-2-3 marketing punch by using multiple media channels to reinforce calls to action, maximizing conversion and sell-through. It’s portfolio of proprietary multichannel initiatives include Welcome Business USA and WelcomeHOME, products that include traditional direct mail, opt-in e-mail, and online communities. Its custom capabilities extend to full closed-loop, sustainable direct response programs that build profits for its clients.

A successful direct marketing campaign is the result of exacting attention to every opportunity to analyze and plan, then to the timing and execution of every deliverable. Image Direct not only excels at these details, but brings passion and pride of ownership to each step of the process.

Audience Analysis and Development

Target profiling, based on existing customer lists
Data acquisition and analysis
List processing, record completion and data mining
Proprietary list development
List management

Campaign analysis and tracking

By media channel
By offer
By response vehicle

Campaign Development

Offer profiling by customer target
Offer testing
Media planning
Creative development
Production management
Order fulfillment
Telemarketing

Campaign Reporting

Response Analysis
Campaign Analysis
Market Research
Next Steps

Image Direct Reaches New and Growing Businesses

Image Direct’s Welcome Business USA initiative is the basis for its proprietary lists of responsive and growing businesses. As businesses register on the WelcomeBusiness.com Web site or respond to offers, Image Direct appends their records, then “missions” data against specific business targets. Image Direct’s master business owner list can be mined for contact data and modeled to determine best offers. For more information about this list, contact

Image Direct Owns Acquisitive U.S. Households

As with its responsive and growing business lists, Image Direct maintains an appended proprietary list of recent home purchasers that can be mined and modeled to determine such direct response essentials as offer, offer medium, timing and frequency.