 |
 |
 |
 |
Home owners. Enthusiasts. Consumers.
Consumer Campaigns Start at Home
It’s their largest purchase and their primary investment. Nothing means more to a consumer than their new home. That’s why U.S. consumer spending on home improvements and home furnishings was more than $300 billion in 2005.
Image Direct knows the buying power of new home owners and has developed shared marketing and custom initiatives that take advantage of the immediacy of their needs as they purchase homes.
Image Direct’s WelcomeHOME mail and e-marketing efforts provide benchmarking data for other direct-to-consumer campaigns.
Results
With a 35% envelope-open rate, response rates ranging from 1.5% to 5.3%, and a 10-year track record, the Welcome Business USA list offers control benchmarks for many other business-to-business efforts.
