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Offer. Media. Timing. ROI.
Direct Marketing+™ Maximizes ROI
Over the last decade, Image Direct has developed a methodology for profiling, testing, and delivering sustainable direct marketing campaigns that result in clear return on investment: It’s called Direct Marketing+.
Direct Marketing+ starts with audience profiling—Insight, target list development, offer creation, media selection, and campaign scheduling. As the campaign hits the market, Image Direct analyzes response segments, further refining target profiles and offers, and closing the loop for the next round of communications.
Insight Analysis
Image Direct uses comprehensive analysis tools—Insight—to draw client-unique DNA from existing customer lists. Insight provides cues to brand affinity, sales and up-selling cycles, capacity to spend, and offer-interest thresholds. By starting with Insight, Image Direct is able to map strategies for new customer acquisition, as well as for cross-selling, upselling, and retaining existing customers.
Audience Acquisition
Image Direct develops proprietary lists based on the singular demographic DNA and purchasing cycle stage of the client target.
Timing
Campaign timing is critical: The ability to reach a target audience at the moment purchase decisions are made is one factor that makes Image Direct’s effort successful—and profitable for its clients.
Media Selection
Offline? Online? Both! Image Direct models response rates by offer, by medium, and by demographic based on a decade of past results to determine the best medium—or media mix—for your campaign.
Direct Mail
Image Direct offers shared mail products as well as custom–tailored direct mail efforts ranging from branded contract-published magazines and high-impact dimensional direct response, postcards and cost-effective in-line mailers .
Online Marketing
E-marketing can be a campaign lead or offer reinforcer. Trust Image Direct to determine the best way to maximize the reach and response of your campaign using e-mail and the Web.
Project Management
Image Direct makes every direct response campaign a turnkey effort. Materials development, manufacturing, and fulfillment are managed by senior members of the Image Direct team.
Continuity Programs
Response conversion and sell-through are not the final results of direct response marketing—they’re just the beginning of the continuity cycle. Through analysis of respondents and refinement of targets and offers, Image Direct can help you build a sustainable direct sales channel.
