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Experience. Enthusiasm. Response.

Image Direct: Driving Response for 12+ years

Image Direct partners with Fortune 500 companies in packaged goods, financial services, technology, and telecommunications industries to create high-response direct marketing programs that reach target audiences during key life events—when brand loyalties and buying patterns are determined.

Image Direct founders began compiling and analyzing lists of new businesses for the company’s first shared mailing program, Welcome Business LA, in 1998. Today, Welcome Business USA has grown to a reach of more than 1.6 million new business owners nationwide. The company has since launched shared mail and online products for new homeowners (WelcomeHOME) and other target audiences that are entering a specific spending cycle.

In 2009, Image Direct, in partnership with The Latino Coalition, is launching ExitoUSA, a shared, multi channel initiative targeting 1 million new and growing Hispanic-owned small businesses annually. The company continues to research and develop new services and custom programs for its clients.

With a finely honed methodology that is more science than alchemy, Image Direct’s team of direct marketing practitioners is experienced in:

  • Defining audience targets by analyzing the DNA unique to each client’s customer profiles and segments
  • Choosing the right media and vehicle for that audience and executing at precisely the right time in a purchasing cycle
  • Generating exceptional offers that maximize response
  • Extending campaign momentum through tactical reinforcement
  • Reselling and up-selling most responsive customer segments
  • Creating sustainable sales through closed-loop initiatives that determine lifetime value of a customer and drive sequential marketing cycles

Over the past 12 years, Image Direct has served consumer and business marketers by developing proprietary direct-response programs that include:

  • Shared mailing opportunities
  • Custom direct marketing campaigns
  • Custom-published magazines
  • E-marketing
  • Thematic Web portals
  • Event marketing
  • Proprietary mailing lists
  • Lead-capturing tools
  • Response analysis and reporting

To reach Image Direct, or call +1 310.312.4884.

Inc. Magazine - Inc. 5000

Image Direct has been named one of the fastest-growing private companies in Inc. Magazine's annual ranking of the 5000 fastest-growing private companies in the country.